All I can say is the guys are going to LOVE this one. I'm feeling like it's a little too oversexed for a fragrance ad, but hey that's just me.Heat will be released on February 2, (The same day as the "LOST" premiere. Coincidence? I THINK NOT!) and if you're in the New York City area Beyonce will be appearing at Union Square Park that day from 6 p.m. and throughout the night to celebrate the launch of her fragrance.